Negative space image12/31/2023 ![]() Like we mentioned before, your logo’s negative space is a great place to fit in details that you can’t fit into the positive space without them looking weird. What kind of face you build-a cute face, a wizened one, an approachable face or an enthusiastic one-all depends on your brand and its target audience.īy SFUMATO™ Highlight important details in negative space Negative space can add a clever spin to this technique. Don’t shy away from this strategy just because it’s common-it’s common because it works. This is a very common technique brands use to personify products and services that might otherwise feel cold and impersonal. Make direct eye contact with your prospective buyers by building a negative space face in your logo. Think of looking at a car head-on-you you see a face, perhaps a toothy grin if you’re picturing a Buick or glaring eyes and flared nostrils if you’re looking at a BMW? There’s some evidence to suggest that pareidolia has evolutionary roots, that we’re wired to pick up human faces so we can read them for information about who we’re making eye contact with. Pareidolia is the phenomenon of seeing faces in images that don’t actually have faces. They’re already looking at the logo’s negative space, so use this attention to your advantage by combining your negative and positive space into a clever logo.īy cucuque design Create faces in negative spaces If it’s an abstract logo, your viewers are already mentally turning your shapes and lines into a coherent image. Push your minimalist logo further by making use of its negative space. There are lots of ways to communicate your brand’s personality, and a well-executed minimalist logo can say just as much as a big, bold maxed-out logo with lots of color and detail. That doesn’t mean you can’t use them and make them work in a meaningful way, but that using your negative space adds a dimension that can make up for details and color if you choose to keep them to a minimum. By turning a logo’s negative space into usable space, the logo doesn’t need a whole lot of details or a large color palette. Negative space plays nicely with another one of 2019’s logo trends: minimalism. by Widakkīy 3whales studio Minimalism + negative space = a match made in design heaven You can be cheeky with these details, you can be profound with them… it’s totally up to you. A lot of these logos use negative space to sneak in important details that don’t fit into the “main” logo. Give every element in your logo room to breathe and shine in its own space by using negative space to compartmentalize the logo.Īnd remember, you don’t have to be super obvious with your negative space. And that’s really the crux of using a negative space logo to pack in a lot of details… trying to fit them all into your logo’s positive space will make your logo feel like it’s got too much going on and turn prospective clients off. Think of the negative space in a logo as a secret compartment, except for instead of stowing extra details away, it puts them on display without making the logo look busy. You’ll find hidden pictures, initials, names and even additional details about the brands they represent. There’s a lot of images within images, images within letters and letters within images. One characteristic you’ll notice about a lot of negative space logos is that their meanings are layered. Take a look at these awesome ways designers are using negative space logos to make brands stand out: Use negative space to fit a lot of information into a small space And in 2019, brands in a huge variety of industries will be designing and using logos that use this same exact strategy to stick themselves in your mind and stay there. See the → between the E and the X? Now it’ll be the first thing you see every time you look at the FedEx logo. The most famous negative space logo is the FedEx logo, and if you don’t already know what we’re talking about, prepare to see something you’ll never be able to un-see: via FedEx ![]() Negative space logos are one of the hottest logo trends for 2019, so be ready to see them everywhere you look-and in the blank spaces between them.īecause that’s what negative space logos are all about: using the white spaces within and between letters and pictures to create new images. ![]()
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